| Summary: |
Just as increasing numbers of travelers are seeking distinctive
heritage, arts, and cultural experiences worldwide, so culture, arts,
and tourism are emerging as key factors in local economies. In this
dynamic environment, the mutual benefits of planned and partnered
approaches to cultural tourism development have become a strategic
imperative. In this course you will work with participants from
both sectors as you develop your ability to:
- recognize tourism as a local and global phenomenon
- identify global and local tourism market trends
- relate the rise of cultural tourism to community and regional
development
- evaluate emerging demographic realities in the marketplace
- identify and develop cultural, arts, and heritage resources
that have both local and widespread appeal for tourism
- identify key factors that make cultural tourism products "exportable"
- balance issues of integrity, authenticity, and preservation
with issues of marketing and public accessibility
- build community support for cultural tourism initiatives
develop partnerships among tourism, arts, and cultural agencies
- plan, manage, and evaluate cultural tourism initiatives and
strategies
- recognize issues and opportunities that cultural tourism holds
for indigenous peoples
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